Content Linking allows an administrator to create multi-step user journeys by defining how a user is redirected from one content item to another based on in-content events. This mechanism uses Transitions—a type of routing trigger available on specific content screens—and is managed within the context of a Content Set.
With Content Linking, a single scanning session can seamlessly guide users across multiple content items, enabling complex flows such as:
Showing a coupon only to users who finish a game on time.
Redirecting users who lose a game into an additional challenge.
Building multi-step gamification funnels, dynamic reveals, or progressive engagement journeys.
Content Linking is transparent to the user: transitions occur automatically, and the user receives only the content they are meant to see next.
How Content Linking Works
1. Transitions Occur Only Within a Content Set
A Transition is valid only inside the Content Set it is configured in.
If a content item with an activated transition appears in multiple content sets, each set may configure different destinations for the same transition.
Transitions do not work when content is added directly to a campaign without a content set.
A campaign containing content with open transitions must be built using a content set.
This ensures complete control over user journeys per campaign.
2. Transition Triggers
Transitions fire automatically when a specific in-content event occurs.
Content Type
Screens With Transition Support
Image Search & Recognition
Winner, Loser
Rating Game
High Rating, Low Rating
Multiplayer Trivia
Finished on time, Timeout
Word Jumble
Finished on time, Timeout
Pick a Box
Winner, Loser
Polls
Final Screen
A transition also becomes available through a Call-to-Action button, allowing users to trigger transitions manually via buttons where applicable.
3. Automatic Redirection Behaviour
When a transition is triggered:
The system immediately redirects the user to the destination content defined in the Content Set.
This may chain multiple times (Content A → B → C → …) until:
The next content has no configured transition, or
The next content is replayable (e.g., its replay limit is exhausted).
User results and state are maintained across the entire multi-content journey.
When the user rescans the marker later, the system restores them to the last valid point in their journey.
The goal is a unified and seamless experience, where transitions feel like part of the game flow.
Activating Transitions in Content
Where Transitions Are Configured
Transitions are activated in the Content Editor: in call-to-action buttons and on each supported final screen:
Winner Screen
Loser Screen
High Rating / Low Rating Screen
Other result screens depending on the content type
These screens now offer two configuration modes:
Static Screen (default behaviour)
Activate Transition (enables content linking)
Activating a Transition
When enabling “Activate Transition”:
The system creates an Open Transition, which must later be configured at the Content Set level.
Example:
Important Note (displayed to the admin):
"An activated transition requires configuration at the content set level. Content with an activated transition cannot be used independently in a campaign, outside of a content set. To use this content in a campaign, add it to a content set and configure the activated transition."
Restrictions When Editing Content With Transitions
To preserve routing integrity:
If content is used in a campaign:
Activating transitions is prohibited.
You must remove the content from all active campaigns before transitions can be turned on.
If the content has active transitions and is used in a content set:
Deactivating transitions is prohibited.
You must remove the content from all content sets before closing transitions.
Content Browser Indicators
Contents with open transitions are labelled: Open Transitions
A filter is available:
Contents With Transitions
Contents Without Transitions
Configuring Transitions in a Content Set
Once transitions are activated in content, they must be fully configured inside a Content Set.
Content Set Structure
A Content Set now includes:
Initial Routing
Existing mechanism for defining which content loads on a successful scan.
Transitions Configuration
Defines destinations for all open transitions in the set.
The Transitions Configuration tab is only enabled when at least one content item in Initial Routing has active transitions.
Transition Configuration Logic
Only transitions that meet the following criteria are shown:
They are activated in content included in Initial Routing, or
They originate from content that has been added to the set through other transitions (Linked Contents).
Each open transition must be assigned a destination content.
Valid Destinations
Any active, non-archived content in the project except the same content where the transition originates.
Required
Each transition’s destination is a required field.
The entire Content Set cannot be saved until all transitions are configured.
UI Structure of the Transitions Configuration Tab
Example of Transitions configuration in the Content Set editor. In this example, a landing page has a call-to-action button with a transition to a recipe card. The recipe card has another call-to-action button with a transition that leads back to the landing page.
1. Initial Content Blocks
Displayed at the top in Initial Routing order.
Each block includes:
Content: Default Content or Special Content
Content Icon + Name
A list of open transitions:
Transition Name: depends on the content type and whether the transition is from a screen or a call-to-action button
A dropdown selector for choosing a destination content
Includes search-as-you-type
2. Linked Content Blocks
These appear after initial content blocks and include any content added because another content routes to them.
Each block includes:
Content Icon + Name
Delete button:
Removes the content from all transitions in the content set
The same transition list and destination selectors as initial contents
Validation Rules
A Content Set cannot be saved unless:
Every open transition has a configured destination.
All required fields across all blocks are completed.
No circular dependencies or invalid parent/self-selection exist.
Using Transitions in Call-to-Action Buttons
Content Editor with a Call-to-Action button to a Transition
Call-to-Action buttons include the action type: Transition.
Behaviour
When a user taps the button, the system redirects them to the selected destination content.
Valid everywhere CTA buttons are supported.
Restrictions
If the content is used in a campaign, transitions cannot be enabled.
If transitions are active and the content is used in a content set, transitions cannot be disabled.
